BLACK DEER FESTIVAL
A first year festival, celebrating the music and culture of Americana & country.
Initial presentations, tone of voice, all website content (imagery & copy), newsletters (The Black Deer Field Notes), Social content creation & strategy, as well as providing creative direction (& execution, when possible) on all festival materials and ads - simply, being involved with all things content.
And all made a tiny bit trickier given that there was no existing festival content to play with...
In time I'll pull everything together into a mini case study below.
But for now, best to get a feel for the festival over on the website, and check out the lay of the festival land, with just a short scroll down...
A little fly through the festival site, which proved to be a much more engaging way of sharing the festival map on social.