Black Deer Festival


A first year festival, celebrating the music and culture of Americana & country.

Initial presentations, tone of voice, all website content (imagery & copy), newsletters (The Black Deer Field Notes), Social content creation & strategy, as well as providing creative direction (& execution, when possible) on all festival materials and ads - simply, being involved with all things content.  

And all made a tiny bit trickier given that there was no existing festival content to play with...

In time I'll pull everything together into a mini case study below.

But for now, best to get a feel for the festival over on the website, and check out the lay of the festival land, with just a short scroll down...