BANG & OLUFSEN
WITH CHIVAS REGAL
To produce social media assets to help further drive awareness of an in-store promotion between Bang & Olufsen and Chivas Regal – where £10,000 worth of B&O products could be won with the purchase of a Chivas Regal bottle.
By focussing on ‘at home consumption occasions’ I identified lifestyle moments where both Chivas Regal and B&O were key ingredients.
This gave birth to two creative concepts:
' The Friday Night Ritual '
This scene sets the moment of arriving home, sitting down and enjoying a relaxing, hard-earned Chivas Regal, with the perfect soundtrack playing in the background.
Relax & Reward (brand anchor).
Cinemagraph technology was used to bring the occasion scene to life and encourage viewer dwell and interaction.
'Press Play on the Weekend'.
This scene sets the moment of a shared occasion of a movie night in - feet up enjoying a Chivas Regal on the rocks.
Share & Savour (brand anchor).
This route combined parallax elements to add movement to a photographic scene. This technique created an illusion of depth in a 2D scene - immersing the viewer into a 3D world, from a 2D shot.